With over 30 years of experience in the pharmaceutical and nutraceutical industries, Paul Edalat is a visionary industry disruptor driven by his desire to transform the pharmaceuticals industry to better serve patients and consumers.
Edalat discovered his passion for tennis, weightlifting, and overall health and wellness at a young age. Harnessing his firsthand experiences and business acumen to pursue the American dream, Edalat set out to revolutionize the burgeoning fitness and wellness industries.
While Edalat continues to be passionate about athletics and fitness, his priorities shifted following his brother’s Hodgkin’s Lymphoma diagnosis in 2004. Edalat remained by his brother’s side throughout his battle with cancer; however, he sadly passed away two short years after his initial diagnosis. Ever since, Edalat has devoted himself to developing innovative pain management therapies and science-driven solutions that prioritize people over profit in honor of his brother’s lasting legacy.
As the Chairman and CEO of Vivera Pharmaceuticals, Edalat’s mission is to upend an outdated industry to improve the lives and wellbeing of all Americans: regardless of race, socioeconomics, or any other social determinant of health. He is a true believer in the power of future-focused medicine to ensure equitable health opportunities for all. Working with Vivera’s team of scientists, doctors, and advisors, the Company is leading the way with innovative new technologies such as its patented ZICOH™ drug delivery device and the patented TABMELT™ sublingual drug delivery system. Together with the team, Edalat is leading a whole-patient approach to treatment, focusing on the synergistic roles mental and physical health have together. With the expansion of the Company into medical technologies and neurosciences, Edalat wants to bring a fresh new perspective to just how patient care can be achieved.
Edalat has established himself as an expert brand consultant throughout his nearly four-decade-long entrepreneurial career and has successfully developed nutritional products for household brands. This career does not come without controversy, which Edalat is not afraid to address head-on. With the litigious nature of the business world, Edalat knows that a part of the price of conducting business is sometimes having to face your adversary in a courtroom. Edalat works daily to block out the noise of these actions to protect the hard work of Vivera and its team in their mission to put patients first.
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